what can marketing sell?

What can be marketed for a customer?

Goods

a good is a material that satisfies human wants and provides utility, for example, to a consumer making a purchase while getting an enough-satisfying product.

Ex- smartphone in the current scenario everybody requires a smartphone and marketing can help you know which one is the best one for you.

Service

 a service is an economic activity where an immaterial exchange of value occurs.

You need to travel to your office and you are lazy to drive your own vehicle. You take out your smartphone tap the uber app and there arrives your ride, this is an example of service.

Experience

Intentional activities which immerse people within your brand through the stimulation of their senses, which results in a positive, emotional tie to your company.

Ex- you are a firm which guides the mountain climbers. So you fix a date when your schedule for the adventure and take them up to the decided mountain this creates an experience for all those who join you by paying a charge for the experience you provide them.

Event

The activity of designing or developing a themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization is called event creation.

Ex- BCCI exhibits IPL every year to provide entertainment to the cricket fans.

Person

Many a times a personality is represented as a brand of the company. This influences the minds of the fans and persuades them to buy the product and service.

Ex- levi’s endorses Akshay Kumar as its brand ambassador. So fan following of Akshay would be inclined to buy the apparels of levi’s

Places

Place branding (including place marketing and place promotion) is a new umbrella term encompassing nation branding, region branding and city branding. Place branding is the process of image communication to a target market.

Ex- goa, india attracts lacs of tourists every year from around the world.

properties

Properties are intangible rights of ownership of either real property (real estate) or financial property (stocks, bonds etc.). Properties are bought and sold, and this requires marketing.

Ex- DLF builds new apartments and to sell or rent it markets its new property.

LIC’s immense advertisement on television to buy its policies.

Organization

Organisations actively work to build a strong, favourable and unique image in the minds of their target publics. Universities, museums, performing arts organisations and non-profits all use marketing to boost their public images and to compete for audiences and funds.

Ex- national railway museum, New Delhi.