Darwin's theory on biological evolution stands good for business evolution too. In today’s competitive world survival of the fittest is most evitable. Flipkart the 15 billion dollar giant faced some issue regarding its sellers. As reported by Redseer flipkart’s advisory group that only 30-40 % of the sellers are active on monthly basis out of 90000 sellers listed at flipkart. And also only one in a six seller has a product portfolio of 500+ items that flipkarts claims to sell. One in three gets 100 orders a month and half of them get less then 50 monthly. Sellers with less listed items, sellers who sell fake products and seller who refurbish the old product into new are a source of customer dissatisfaction and competitive disadvantage for flipkart. And therefore in flipkart’s new policy which is customer oriented a lot of sellers are blacklisted from flipkart’s vendor base.

To narrate an incident which i personally suffered was when i wanted to buy an earphone and after making use of the flipkart’s amazing app interface i picked an earphone and to my surprise the price of the earphone i wanted was available with a seller at much cheaper price compared to other sellers in the list. So without much hesitation i ordered it from that seller. After a couple of days when i got the courier and was unpacking it with an excited mood which lasted only till i found out that right side of the earphone was damaged. No doubt i immediately requested for flipkart’s easeful return policy but the dissatisfaction i faced made me feel more inclined towards its severe competitor amazon.in and i ordered my earphone from it. So here because of the carelessness or unethical seller flipkart lost me as its customer.

Sellers are expected to adhere to standard guidelines if they want to continue business with flipkart. Sellers found violating these rules are blacklisted from their platform. To ensure ethical business practices among sellers, flipkart have a strict seller review/rating process which is left in the hands of customer. And also internal quality check on sellers which is done by flipkart itself. When you have your competitor as amazon.in you can’t goof up yourself. Customer focus is the key to success in current business scenario. And every organization that satisfies its customer books its place in the best spot of market.